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Beer and Racism: How Beer Became White, Why it Matters...
Beer and Racism: How Beer Became White, Why it Matters...

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This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.

Item No. 01796

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By Nathaniel G. Chapman and David L. Brunsma

Nathaniel G. Chapman is Assistant Professor of Sociology in the Department of Behavioral Sciences at Arkansas Tech University.

David L. Brunsma is Professor of Sociology at Virginia Tech.

Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities.

Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over.

This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.

Beer and Racism: How Beer Became White, Why it Matters, and the Movements to Change it


Foreword—Anthony Kwame Harrison


Brewing Up Race


Racism, Brewing, and Drinking in US History


The Making of the (White) Craft Beer Industry


The Paths to Becoming a Craft Brewer and Craft Beer Consumer


Exposure, Marketing, and Access: Malt Liquor and the Racialization of Taste


Gentrification and the Making of Craft Beer


White Spaces


#WeAreCraftBeer: Contemporary Movements to Change the Whiteness of Craft Beer


”This is a crucial addition to an emerging literature. Chapman and Brunsma explore the cultural connection of race and beer in all its aspects—from the racial history of commercial brewing to the white culture of homebrew clubs.”
—Joseph Gerteis, University of Minnesota

”This book is a data rich and evidence based analysis of how beer, a seemingly innocuous cultural product, can carry deep racial meanings, and foster social change.”
—Erik T. Withers, University of Wisconsin-River Falls

”This book is a must-read for anyone with a real interest in the craft beer industry. Readers will get unexpected societal lessons as well as great insights into the craft beer world from an often unrecognized perspective.”
—Better on Draft

”From the racist marketing of malt liquor to the bearded-white-dude culture of craft beer, readers will never look at a frothy pint the same after reading Beer and Racism.”
—Eli R. Wilson, University of New Mexico

”Chapman and Brunsma take the reader on an adventure in Beer and Racism, weaving together bits and pieces of extant research, along with primary source material, into a cohesive and thought-provoking narrative.”
—Helena Darwin, Independent Scholar

”In this timely and fascinating book, the authors trace the deep history and contemporary conditions through which racism permeates the cultural production and consumption of craft beer.”
—Jennifer Smith Maguire, Sheffield Hallam University

”Beer and Racism is a book for those interested in beer and the brewing industry, the history of both, and perhaps the future of both.”
—Journal of the Brewery History Society

”Chapman and Brunsma give us an incredible, and perhaps for many, an unlikely foray into white supremacy. It is a must read for anyone interested in racism and culture.”
—Sociological Inquiry

Publish Date: 2020
Format: 6.25” x 9.25” softcover
Pages: 212
Publication Weight: 2 lbs

By Nathaniel G. Chapman and David L. Brunsma

Beer and Racism: How Beer Became White, Why it Matters, and the Movements to Change it

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